0
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reduction in the advertising cost in 7 month period
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decrease in website bounce rate
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followers increase on social
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growth in organic engagement on social media posts
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%
increase in conversion rate
STRATEGY
Developing a complete digital marketing strategy
Branding consulting and standardizing visual identity
WEBSITE DESIGN, BUILD AND OPTIMISATION
The very first step was to standardize visual identity and build a new website from scratch. A special emphasis was on the structure of multilingualism, loading speed and display on mobile devices.
Immediately after the launch of the new website, there was a jump in the overall loading speed rating.
We paid special attention to perfecting the user experience, through standardization and simplification of services landing pages and other relevant resources. In addition, we integrated a booking platform for easy access to specialists and professional consultation.
ADVERTISING
Advertising activities started with directing the budget to social networks, especially Facebook, with a goal of increasing the number of followers, as well as increasing the conversion rate in terms of inquiries. The result was astonishing: 172% increase in the number of Facebook followers after launching ad campaigns and 39% growth in organic engagement on posts.
Through the reconstruction of Google ads campaigns for primary services of implantology and dental prosthetics, we achieved 54% growth in conversions (calls, form inquiries and consultation booking via the form on the website).
Google ads paid advertising was an important part of our conversion strategy for the client. To maximize ad ROI, we optimized the campaign strategy. In addition, we have gone through multiple iteration testing process in order to identify the ad combinations with the best performance. All of this resulted in a significant increase in conversions and overall website traffic.
NEWSLETTER AUTOMATION
The last piece of the puzzle was newsletter system integration and automation. By establishing direct communication with existing and potential customers, we were able to promote Videntis dental centre as a credible source of information and educate customers about the importance of oral hygiene and dental health. In addition, the newsletter system increased brand awareness, built stronger brand loyalty and increased business's authority.
